March 31, 2006
FOR IMMEDIATE RELEASE
NORTHAMPTON, Mass. – The Academy of Music has a new visual image to reflect its vision for the future.
Created by Laura Radwell, principal and creative director for Radwell Design + Communications of Northampton, the new “Academy of Music” logo is dynamic, inviting and imbued with sense of personality appropriate to a performing arts venue.
The Academy of Music recently undertook an ambitious plan to expand its slate of live programming and capitalize on the flexibility afforded by its 800-seat theater. In adopting the new signature, the Academy’s Board of Trustees noted its dynamic quality is compatible with the mission of the opera house as a comprehensive performance space.
The logo will begin to be incorporated into the signage and marquis for the Academy, at 274 Main St., and communications such as brochures, flyers, letters, cards and envelopes.
Radwell, a former member of the Academy’s Board of Trustees, performed the work on a pro bono basis. She is now the primary designer on all projects for the award-winning firm Radwell Design + Communications, founded 20 years ago as a full-service advertising agency.
Radwell Design + Communications has received numerous awards for its work with clients of varying sizes in many industries, including not-for-profit and for-profit organizations. In recent years, the Council for the Advancement and Support of Education (CASE) honored the firm with a gold award for the Picker Engineering Program Report for Smith College, a silver award for Smith College Planned Giving newsletters, and a bronze award for capital campaign materials for the Williston Northampton School.
After earning her bachelor’s degree at Simmons College in Boston, Radwell performed graduate work at St. John’s University and Western New England College. She also attended the Sorbonne in Paris and the Universite de Nice in France.